Meet the Team

Between our core team and our group of trusted associates, we've always got the right people to meet your brief. 

Lauren Rutherford –
Managing Director 

Founder of White Label LIVE; 16 years of experience with unusual executions of large scale projects.

Has done everything from experiential activations to international government events.

Verified coffee addict and proponent of applause in the workplace.

Jah Rahman –
Finance Manager 

Finance specialist with over 25 years of commercial experience.

A true number cruncher.

Secretly loves a good bit of gossip.

Emma Proud –
Account Manager 

Lover of all things experiential, delivering global events for almost a decade.

Creative, detail-orientated list enthusiast.

Lots of feelings about the proper way to make a classic cup of tea.

Phil Harrison –
Account Manager 

Seasoned events professional, passionate about developing great relationships and creative brand activations.

Has worked with big brands and stakeholders across all aspects of event delivery from sponsorship to operations.

Enjoys Excel, recreationally.  

Aaron Butterfield –
Operations Manager 

Operations expert, creating, delivering, managing and rehabilitating both internal and external operating procedures.

Former clients include MTV, Billboard Magazine and Channel 4.

Enthusiastic about baboons and Britney Spears.

Mel Sephton –
Project Coordinator 

An experiential events professional, and lover of the fast-paced events lifestyle.

Experience of brand launches and consumer engagement in fashion shows and festivals.

Main hobbies include eating pizza and rewatching Friends.

Luke Mills –
Technical Director 

An established Technical Director, specialising in performance, immersive theatre, corporate events and exhibitions.

Responsible for the pyro, flame and special effects at the London Olympics.

Not a fan of applause in the workplace.

Lucy Taylor –

Experienced producer and established stage manager with 12 years in theatre and live events.

Loves a good schedule, lives for the live buzz, thrives whilst working on new projects.

Owner of the world’s most adorable dog.

Amy Rowe –
Associate Producer

A diligent and efficient freelance Producer with a wealth of events experience.

Has worked across the board on festivals, live experiences and in the third sector.

Festival and live music aficionado.

Ramona Lerche –
Operations Manager 

An operations professional, passionate about music events, festivals, and live events.

Experienced in the stage management, artist liaison, tour management and securing sponsorship.

When she’s not on site, can be found on the slopes snowboarding.

Sam Beech –
Technical Manager 

15 years of extensive experience in lighting, video, sound, staging and rigging.

Loves getting involved in an event from concept to delivery and the strategic side of technical delivery.  

Likes fast cars, motorbikes and romantic walks on the beach.

Oli Fawcett –
3D Designer 

10 years of experience modelling and designing in the events and video game industries.

Has developed concepts for a range of high profile and experiential brands.

Has a cat called Shabba who often frequents the White Label LIVE office.

Maria Gomez-Hernandez –
Logistics Director 

International Logistic Director; organisational genius.

Designs, implements and manages solid communication schedules across all types of projects.

Favourite song: ‘Maria’ by Blondie.

Carlos Cabrera –

A creative and bilingual Event Producer.

Has worked in a variety of sectors including automotive, pharma, IT, financial, retail, luxury and entertainment.

Loves tidy Powerpoints and running marathons.

Anna Abdelnoor –
Associate Producer

Solution-driven Event Producer with a comprehensive track record of meticulous attention to detail.

Experience with a variety of small and large-scale activations, roadshows, conferences, and brand launches.

Suffers with perpetual wanderlust.

Sheena Carmichael –
Logistics Coordinator 

Organisational wiz, bringing attention to detail to events as an integral part of logistics and operations.

Has worked in a number of industries from education to music PR.

Hobbies include reading, travelling, and the pursuit of world domination.

Bella Busby –
Operations Manager 

International operations manager, working in the UK, Europe, Middle East and Asia.

Sports events specialist, specifically fan engagement and sport sponsorship.

Yoga fanatic who would much rather be in the countryside, thanks.


We’re always on the look out for passionate events experts to add to our global network of talent. If you’ve got something new to bring to the table, we want to hear from you.


T: +44 (0) 203 078 6372