URBAN DEVELOPMENT

INSPIRING NEXT GEN ARTISTS

THE CHALLENGE

To inspire the next generation of musical talent at BBC Music’s ‘Introducing’ event.

We partnered with unique talent incubator, Urban Development, to create ‘Amplify’, a platform to showcase and nurture the best up and coming urban music artists.

Amplify aimed to prepare aspiring artists for a sustainable career by giving them access to some of the biggest names in the music industry. We integrated into the Urban Development team, taking their email addresses and acting as part of the internal team. We managed all aspects of the programme, from sourcing talent and leading the agenda.

WHAT WE DELIVERED

Targeting young talent and emerging professionals, we created a packed agenda of intimate talks, recording workshops, industry schooling and music masterclasses.

THE OUTCOME

We were able to help Urban Development design a unique brand-owned environment within the context of the wider event and deliver three days of high impact content which was freely available to the over 18,000 visitors that attended Amplify.

In addition to the design, build and management of the event on-site, we also managed talent and a team of Urban Development volunteers.