PUMA CARNABY STREET

FOREVER FASTER

THE CHALLENGE

Throughout 2019 we’re partnering with PUMA to bring unique moments of excitement and surprise to their London Carnaby Street flagship store.

From concept to delivery, we’re bringing a programme of in-store activations to life that showcases the PUMA brand, delivers an elevated retail experience and drives traffic to Puma’s central London store location.

WHAT WE DELIVERED

By creating intimate and innovative activations, tailored to the retail space, we’ve welcomed new customers as well as avid PUMA fans.

Our favourite activations include Gym Surgery, inviting a fitness expert to come into store and present a workshop on those pesky fitness issues that dull the new-year momentum. And working simultaneously with the London and Berlin PUMA stores, PUMA challenged us to create a retail installation for the relaunch of the RS-Computer Shoe by referencing the original 1986 product launch.

We also supported their celebrations of great causes – International Women’s Day in March, Madrid Pride in June and Pride in London in July 2019. We look forward to supporting our partner across other activations over the coming months.