BURN RESIDENCY

WORLDS BIGGEST DJ COMPETITION

THE CHALLENGE

We partnered with BURN to create and deliver the annual BURN Residency – a three-part competition and campaign to mentor, develop and celebrate the best new DJ talent.

BURN Residency is the single biggest global DJ competition. Giving 26 aspiring DJ’s the opportunity of a lifetime, a jump-start career kick that puts them on-stage at the hottest clubs during a two-month European tour and a six-week residency, with the prize of a €100,000 management contract.

The Residency is a unique, money-can’t-buy experience, followed by millions of fans globally.

Since its foundation, the programme has grown year on year, earning credibility across the industry and becoming highly respected by top talent such as Carl Cox, Pete Tong, John Digweed, Maceo Plex, Steve Lawler, Fatboy Slim, Loco Dice, Luciano and Seth Troxler.

WHAT WE DELIVERED

From May through to September, 26 DJ’s battled it out through challenges, mix-offs and play-outs at some of Ibiza’s most legendary clubs organised by White Label LIVE.

As an extension of the in-house event team, we took on the complete creative development, planning, competitor briefings and project management of the BURN Residency including campaign assets for 26 EMEA markets and the design and delivery of three competition events. We also produced a brand experience manifesto and toolkit to help each of the markets execute their event, ensuring a consistently brilliant experience in every location.

THE OUTCOME

Successful delivery of all parts of the competition, cementing our co-collaborative working style after three successful years of working with BURN.