BURN – ARK

CRUISING

THE CHALLENGE

When energy drink brand BURN asked us to support their sponsor activation of The Ark electronic music festival, we leapt at the chance to work in an exciting and unique environment. Why unique? This festival took place on a 2,500-capacity cruise ship, touring the Balearic Sea.

BURN wanted to go beyond sponsor activation, using the event as an opportunity to host the finals of its annual DJ competition, BURN Residency.

WHAT WE DELIVERED

We created various sponsor activations across the whole ship, from branded collateral to a main stage takeover.

On the main party deck, we hosted an interactive music experience, using oversized DJ equipment and synthesisers for guests to create their own holiday soundtracks.

The crown of the ship played host to BURN Residency – an exclusive club space for the competing DJs to prove they should be taking home the winners title and record deal.

In addition to the competing talent, established DJs Loco Dice, Luciano and Nastia were on board to support the competition, as well as international media to share live updates with the wider dance music world. This was facilitated through a panel discussion we hosted in the ship’s ballroom space.

White Label LIVE’s attention to detail and meticulous planning meant the events not only looked amazing and engaged our consumers but they also ran smoothly and delivered in all areas.

I am really impressed with what White Label LIVE did and would be happy to recommend to anyone who is looking for a highly experienced team who can be trusted to deliver an event exactly the way it was promised.

Director of Music andCulture Monster Energy, 2017